Image: Kevin Johnson, Chief Executive Officer of Starbucks strikes a gong to mark the opening. Credit Starbucks.
Starbucks celebrates the journey of coffee from seed-to-cup by opening its largest destination coffee shop and sanctuary in Southeast Asia – the Starbucks Dewata Coffee Sanctuary. The new facility was officially opened yesterday, Sunday January 3rd.
According to Starbucks, the one-of-a-kind coffee sanctuary demonstrates Starbucks Indonesia’s coffee leadership in partnership with licensee PT Sari Coffee Indonesia and the store pays tribute to the important role that Indonesia, the fourth largest Arabica coffee growing region in the world, plays in bringing Starbucks customers the highest quality coffees. Indonesian coffee has been used in Starbucks blends since 1971.
Designed as a coffee sanctuary, the expansive almost 7000 square metre store highlights local craftsmanship and culture alongside premium coffee in this one-of-a-kind coffee experience, a sort of “origin-centered version” of the Starbucks Roasteries, igniting all five senses.
Visitors enter through an Arabica coffee farm, try their hand at coffee bean de-pulping and washing during harvest season, dry and rake green coffee beans, visit budding seedlings in the nursery, take in the store’s locally-inspired design featuring traditional Balinese craft and Indonesian art, and enjoy the more than 100 Dewata-exclusive handcrafted beverages, food and merchandise, including the Lavender Latte.
“Bali has an envied reputation as one of Asia’s top travel destinations and Indonesia is one of coffee’s most extraordinary coffee origin regions, so we’re excited to invite our customers here to ignite their senses and explore the seed-to-cup coffee journey at this unique Coffee Sanctuary,” said Anthony Cottan, director, Starbucks Indonesia, at PT Sari Coffee Indonesia Limited. “We’re very pleased to further strengthen the longstanding partnership between Starbucks and PT Sari Coffee Indonesia with this truly one-of-a-kind Starbucks store, inspired by and filled with the finest examples of Indonesian art, design and craftsmanship.”